September 25, 2018

We're proud to announce a new partnership with PeopleforBikes called Ride Spot!

blackriver will be taking the rest of 2018 to rebrand, make site-wide improvements and add some new features before a relaunch at Sea Otter in April 2019. We're very excited to finish what w...

March 17, 2017

One of the most common questions in any bike shop, right behind “Can I get some air?” and “Will you match this price?” is “Where’s a good place to ride around here?

The bike shop is where we all go to find the best routes. By “we” I mean self-identifying cyclists who k...

March 16, 2017

For Land Run 100’s fifth event, founder Bobby Wintle called and said he wanted to do something special with the route. Historically, he relied on a few close friends to design the route, but this was the first year he had handpicked each and every road for the event. “...

March 8, 2017

In 2006, the first Dirty Kanza 200 had 34 riders. In 2017, there will be over 2,000. As they’ve grown and added other events throughout the year, they have transformed the small town of Emporia, Kansas into a global destination for gravel riding. In 2016, they opened a...

March 7, 2017

We are excited to announce a new feature on blackriver called RideCards. 

RideCards were designed to help retailers and brands quickly and easily get riders on good routes. They feature your logo, a snapshot of the map, vital route details, a Cue Sheet, and a QR/URL. bl...

March 4, 2017

Get everything and everyone on the same page with blackriver Events.

Events are a key part of creating an active community around bicycle retail, but they can be tedious to maintain. Our goal is to simplify the task of planning and promoting Events. Use the Events tool...

March 4, 2017

Have you ever tried finding a good route on the internet?

Finding routes themselves is easy, too easy. In fact, a quick search for routes in Madison yielded over 40,000 routes to choose from. But are they any good? Who is authoring all those routes? And can you trust th...

March 4, 2017

Simply put, blackriver for business is a toolkit for using your local route knowledge and riding activities to add value to your brand. Pairing products with experiences is a powerful way to build better relationships with your customers. 

blackriver’s three main b...

March 4, 2017

blackriver’s patented route-specific Challenge technology is a proven way to inspire your riding community to get out on their bikes and back into the store. blackriver is the only platform that offers the tools to host and track local Challenges.  

Riders can discover...

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blackriver Systems Inc

301 South Bedford, Unit 4B

Madison WI 53703

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