Case Study: Dirty Kanza Teapot Mound Training Challenge
In 2006, the first Dirty Kanza 200 had 34 riders. In 2017, there will be over 2,000. As they’ve grown and added other events throughout the year, they have transformed the small town of Emporia, Kansas into a global destination for gravel riding. In 2016, they opened a retail store called Gravel City Adventure & Supply. To accommodate riders looking to ride around Emporia on their own, the DK/GC crew created a catalog of branded routes they called their Iconic Routes. When bl
What is blackriver for business?
Simply put, blackriver for business is a toolkit for using your local route knowledge and riding activities to add value to your brand. Pairing products with experiences is a powerful way to build better relationships with your customers. blackriver’s three main business features, Classic Routes, Events, and Challenges will help you inspire and engage your followers in a whole new way. Creating an active community around your establishment through inspires loyalty and increas
blackriver’s patented route-specific Challenge technology is a proven way to inspire your riding community to get out on their bikes and back into the store. blackriver is the only platform that offers the tools to host and track local Challenges. Riders can discover Challenges in local searches on the Explore page, on Profile Pages, and in their Social Feeds. When they “Join” a Challenge, the route is automatically added to their Planned Rides and the host receives a notific