One of the most common questions in any bike shop, right behind “Can I get some air?” and “Will you match this price?” is “Where’s a good place to ride around here?” The bike shop is where we all go to find the best routes. By “we” I mean self-identifying cyclists who know that trick. Bike shops retain a unique position in the the community this way. They are a repository for local ride knowledge. When I travel, the first place I go to find out where to ride is the local bike

Simply put, blackriver for business is a toolkit for using your local route knowledge and riding activities to add value to your brand. Pairing products with experiences is a powerful way to build better relationships with your customers. blackriver’s three main business features, Classic Routes, Events, and Challenges will help you inspire and engage your followers in a whole new way. Creating an active community around your establishment through inspires loyalty and increas

blackriver’s patented route-specific Challenge technology is a proven way to inspire your riding community to get out on their bikes and back into the store. blackriver is the only platform that offers the tools to host and track local Challenges. Riders can discover Challenges in local searches on the Explore page, on Profile Pages, and in their Social Feeds. When they “Join” a Challenge, the route is automatically added to their Planned Rides and the host receives a notific