For Land Run 100’s fifth event, founder Bobby Wintle called and said he wanted to do something special with the route. Historically, he relied on a few close friends to design the route, but this was the first year he had handpicked each and every road for the event. “These are my absolute favorite roads in the region,” he said. The red dirt roads had already left their mark on the brains and stains on the clothes of riders who had already ridden the event. This year, the roa

Get everything and everyone on the same page with blackriver Events. Events are a key part of creating an active community around bicycle retail, but they can be tedious to maintain. Our goal is to simplify the task of planning and promoting Events. Use the Events tool to host any type of riding event. When riders “Join” your Events, you get a notification and they immediately get a copy of the route saved to their “Planned Rides”. They can choose to export the route file for

Simply put, blackriver for business is a toolkit for using your local route knowledge and riding activities to add value to your brand. Pairing products with experiences is a powerful way to build better relationships with your customers. blackriver’s three main business features, Classic Routes, Events, and Challenges will help you inspire and engage your followers in a whole new way. Creating an active community around your establishment through inspires loyalty and increas