

Local Knowledge = Value
One of the most common questions in any bike shop, right behind “Can I get some air?” and “Will you match this price?” is “Where’s a good place to ride around here?” The bike shop is where we all go to find the best routes. By “we” I mean self-identifying cyclists who know that trick. Bike shops retain a unique position in the the community this way. They are a repository for local ride knowledge. When I travel, the first place I go to find out where to ride is the local bike