We are excited to announce a new feature on blackriver called RideCards.
RideCards were designed to help retailers and brands quickly and easily get riders on good routes. They feature your logo, a snapshot of the map, vital route details, a Cue Sheet, and a QR/URL. blackriver has a built-in QR scanner (under the 'More' tab on iOS), so a rider with the app can immediate scan, save, and navigate a route within seconds.
RideCards are available as a PDF export for any route created using the blackriver route builder. The route must be drawn in the route builder in order to generate the turn-by-turn directions for the Cue Sheet on the back of the RideCard.
We recommend exporting RideCards for your most popular and useful routes and sending them to a local print shop to get printed on card stock. We recommend 130lb. paper, but 110lb. is ok, too. They are designed to be 4x6", which is a common postcard/photo size, so it is easy to find display fixtures for that size. Acrylic displays are inexpensive and functional.
If you're a bike retailer, create Classic Routes for your most popular bike categories, print RideCards, and hang the cards on the bikes to inspire conversations beyond the product itself. When a customer grabs the RideCard, it's easy to transition the topic to what experiences they could have after the purchase. At that point, the register is diminished as a barrier and becomes a speed bump. When you're talking to a rider who may be new to cycling, "where to ride" is often something they're worried about. By suggesting a safe route for them to enjoy their new bike, you're helping set them up for the best first ride possible. The RideCard bridges the gap between analog and digital, too. If they download the app, they can see more of your routes, discover your Events and Challenges, and stay connected by following you on blackriver.
We have already had a number of retailers and promoters start using RideCards in their store and at their events. The QR scanner reads any QR, so as long as the URL leads to your route or event, you can generate a QR and put it in a print ad, on a sticker, on a hangtag, or anywhere you'd like. Have you printed out RideCards, yet? If so, post a picture on social media and tag @blackrivercc.
If you have any questions about RideCards, please send us an email!